Picture this: It’s a sunny Friday evening, and someone in your town just Googled, “Best seafood restaurants near me.” Now, imagine your seafood joint popping up right at the top with a mouthwatering photo of your signature lobster roll. That’s the power of Google My Business (GMB) — or, as I like to call it, your digital fishing net for reeling in hungry customers.
If your seafood restaurant isn’t taking advantage of Google My Business in 2025, you might as well be tossing your fresh catch back into the ocean. Don’t worry, though. I’m here to break it all down for you in plain English, with plenty of tips and a side of humor to keep things tasty. Let’s dive in!
What Is Google My Business?
First things first, what exactly is Google My Business? Think of it as your restaurant’s profile on Google. It’s the little box that shows up when someone searches for your business or similar spots nearby. It’s like having a billboard right in Google’s front yard.
But unlike a billboard, GMB doesn’t cost you a dime. Plus, it’s interactive! People can check out your hours, menu, reviews, photos, and even book a table. If you optimize it well, GMB can turn Google into your best (and cheapest) marketing buddy.
Why Seafood Restaurants Need Google My Business
Let’s be real: Seafood isn’t just food — it’s an experience. People want to know that the lobster is fresh, the oysters are legit, and the crab cakes will change their lives. Google My Business lets you show off your seafood game like a pro.
Here’s an example: Imagine a tourist googling “clam chowder near me” while visiting your town. If your GMB profile is optimized with a beautiful photo of a steamy bowl of chowder, your phone will start ringing faster than a seagull spotting fries on the beach.
How to Set Up and Optimize Your GMB Profile
Setting up GMB is as easy as peeling shrimp (if you’ve got a knack for it). Here’s how to do it:
1. Claim Your Listing
If your seafood spot is already on Google but you don’t control the profile, claim it! Go to Google My Business and follow the steps. You’ll need to verify you’re the owner, usually with a postcard or phone call.
2. Add Accurate Info
Don’t make people guess when your restaurant is open or where it’s located. Include:
- Address
- Phone number
- Hours (including holiday hours — nobody likes showing up to a closed door!)
- Website link
Example: Let’s say your restaurant closes at 9 PM. If your GMB says 10 PM, and someone shows up hungry at 9:30, they’ll leave angry (and hungry). Worse, they’ll probably leave a nasty review.
3. Add Photos
Photos are the secret sauce. People eat with their eyes first. Upload:
- Pictures of your food (close-ups of that grilled salmon, please!)
- Shots of your restaurant’s ambiance
- Behind-the-scenes moments (like your chef prepping the fresh catch of the day)
Pro Tip: Avoid blurry photos. Nobody’s craving pixelated shrimp.
4. Collect Reviews
Great reviews are like gold. Encourage happy customers to leave reviews. Respond to every review — even the bad ones. A simple “We’re sorry you had a bad experience. How can we make it right?” can go a long way.
Example: A diner leaves a review saying your clam chowder changed their life. That’s not just a compliment; it’s marketing gold. Pin it to your GMB profile and let it work its magic.
Features to Use in 2025
Google keeps updating GMB, and 2025 has some exciting features you can use:
1. Google Posts
Think of these as mini social media posts right on your GMB profile. Use them to:
- Announce specials (like “$1 oyster happy hour every Thursday!”)
- Promote events (like a lobster boil night)
- Share updates (like new menu items)
Example: Post a photo of your chef holding a fresh 10-pound lobster with the caption, “Meet Larry. He’s the star of tonight’s dinner special!”
2. Q&A Section
Customers can ask questions directly on your GMB profile. Be proactive and answer them before they’re even asked. Add common questions like:
- “Do you offer gluten-free options?”
- “Is there parking available?”
- “Where do you source your seafood?”
3. Booking and Reservations
If you accept reservations, link your GMB profile to a booking system. It makes it super easy for customers to secure a table.
Example: A couple planning a date night might book instantly if they see a “Reserve a Table” button.
Also Read – Easy SEO Tips for Seafood Restaurants in 2025.
Proven Benefits of GMB for Seafood Restaurants
Still not convinced? Here’s what GMB can do for your seafood business:
1. Boost Visibility
GMB puts your restaurant on Google Maps and local search results. The more visible you are, the more customers you attract.
2. Drive More Walk-Ins
A well-optimized GMB profile can lead to more foot traffic. People searching “seafood near me” are often ready to eat NOW.
3. Build Trust
When potential diners see glowing reviews, updated info, and beautiful photos, they’ll trust your restaurant over the competition.
Example: If your competitor’s GMB has outdated hours and no reviews, guess who’s winning? (Hint: It’s you.)
Final Thoughts
Google My Business is more than just a listing. It’s your chance to show off your seafood restaurant’s personality, build trust, and attract loyal customers. In 2025, it’s not optional — it’s essential.
So, stop tossing your marketing efforts out to sea and start reeling in the customers with GMB. Your future diners (and your bank account) will thank you. Now go claim that profile and make some waves!
