Most real estate agents don’t realize how powerful SEO is because they focus too much on social media like Instagram and Facebook. There’s nothing wrong with being active on social media, but the problem is ignoring SEO for your website. Without SEO, you miss out on high-quality leads that come from Google.
SEO leads are high-quality because they come with clear intent. When someone goes to Google and searches for a keyword you’re ranking for, it’s usually because they’re ready to take action. For example, if someone searches “real estate agents in Miami,” they’re not doing it for fun or entertainment. Their goal is clear—they’re looking for help. That’s why SEO leads are so valuable.
Most real estate agents don’t really think about SEO, and there are a lot of reasons for that. But if they start focusing on it, they can get great results without spending money on ads. Here are 10 SEO tips every real estate agent should know in 2025.
1) Don’t Compete for High-Competition Keywords
This is an important thing to keep in mind when doing SEO: if you try to compete on high competition keywords, you’ll never rank on Google’s first page. That’s because you’re competing against big companies like Zillow and Realtor.com, and they dominate those positions. Let me explain this with a real example.
If you search for the keyword “Properties in Miami Under $500k” on Google, you’ll see big websites like Realtor.com, Zillow, Redfin, and Homes.com ranking at the top. There’s no way to beat these companies with basic SEO because they have massive budgets and strong backlinks, which is why Google trusts them more.
Trying to rank above these big players is almost impossible. So, what can you do to compete with these big companies? The smart move is to focus on keywords that have the same intent but are less competitive. Let me give you an example to explain this better.
If you search “real estate agents in Miami” on Google, you won’t see many big companies like Zillow or Realtor.com. These big companies only focus on specific keywords and don’t target
phrases like “realtors in Miami” or similar city-based keywords. This is your chance to rank your own website as an individual real estate agent.
If you do SEO well with the right local keywords, your website can rank on Google. This will help you get leads and grow your business through SEO.
This is how you can use low competition keywords to rank your website on Google without competing with big websites like Realtor.com and Zillow.
2) Improve Your Link Structure.
Improving your link structure means making your URL simple and clear. This is an important part of SEO. You should include your main keyword in the URL so Google understands what the page is about.
Let me explain with an example. Suppose you are a real estate agent in Miami, and you create a page on your website titled “Miami’s Top 5 Real Estate Agents.” Your URL should look something like this:
www.yourwebsite.com/miami-top-5-real-estate-agents
This URL is simple, includes the main keyword, and clearly tells Google what the page is about.
Some people make the mistake of not adding their main focus keyword to the URL. While Google can still understand what your page is about, why make it harder? Let’s make it easy for Google to understand your page by including the keyword in the URL.
Always remember this while doing SEO: if you make things easier for Google, Google will make things easier for you.
3) Start a Blog to Share Your Listings
Start a blog for your website because there are many things you can’t add to regular pages. There are also many keywords you can’t target on your homepage or specific pages. Most real estate agents have home listings, and you can write about those.
For example, if you are a real estate agent in Miami with 10 home listings, you can create blog posts about them. Use specific keywords in your posts and include internal and external links. Send traffic from your blog to your main website. This is how blogging and SEO together can help you generate leads.
Blogging is something that, if you consistently put in effort, can bring exponential growth to your business. It’s a powerful tool, which is why big companies like semrush and I use blogging.
4) Be Present on Social Media
To be honest, being active on social media doesn’t directly affect your ranking on Google or your SEO. However, as a real estate agent, it’s important to be present on social media because it helps improve your brand awareness.
You can’t expect a lot of leads from social media, especially if you’re a beginner with fewer followers. But social media is still important for building your brand and establishing yourself as a real estate agent. Just remember, social media won’t impact your SEO.
5) Internal & external Linking.
Internal and external linking are very important for SEO, whether you’re a real estate agent or in any other industry. Internal linking means connecting different pages within your website. For example, if you have a blog post about “Best Homes in Miami Under $500k” and another article about “How to Buy a House,” you can add a link from one article to the other. This helps Google understand how your content is connected.
Think of internal linking like creating a tree structure for your website. Each link acts as a branch that connects different parts of your site. For example, if you want to guide visitors from a blog post to your main website for lead generation, you can add a link to your homepage or contact page within the blog. This way, you make it easy for readers to find your main website and take action.
I am also doing Internal linking. I wrote an article on this topic “SEO for Restaurants in 2025,” now I will link that article with this article. This not only helps my readers find more useful information but also tells Google that your website is well-organized and provides valuable content.
External linking is just as important. This means adding links from your website to trusted, high-quality sites. For example, if you write a blog about the real estate market in Miami, you can link to a government or news website with recent market statistics. This builds trust with your readers and improves your credibility in Google’s eyes.
In short, internal linking connects your website’s pages, and external linking connects your site to others. Together, they make your website easier to navigate for both users and Google. By using these strategies, you can improve your SEO, keep visitors engaged.
6) Treat Algorithms Like a One-Year-Old Baby
Yes, you read that right! You need to treat the algorithm like a one-year-old baby. You can’t just assume that it will automatically understand what your website is about and rank it on the first page of Google. If you think like that, there’s a very low chance your website will ever be visible on Google’s first page.
As I’ve already said, the easier you make things for Google, the easier Google will make things for you. You need to clearly tell Google in simple, technical language what your website is about—what you offer, how you help people, where you’re located, and why your site deserves to rank higher than others.
Treating the algorithm as a one-year-old means giving it every small detail. Use keywords properly, add alt text to your images, create a sitemap for your website, and provide all the necessary information. These steps may seem small, but they make a huge difference.
When you put in the effort to optimize your website better than your competitors, the algorithm will understand your site more clearly. It will recognize who you are, what you offer, and how you can help people.
Once the algorithm understands your website, it will start ranking you higher than competitors who skip these steps. The key is to do the basics well.
7) Link Building is Really Important
Link building is a very important part of SEO because it tells Google how important your website is. Big websites often rank higher because they have strong link-building strategies.
Link building means getting backlinks from medium or big websites. In Google’s eyes, if those websites are trusted and good, then linking to your site makes Google trust your website more. This is why link building is so important for improving your website’s ranking.
Many people skip this step while working on their website’s SEO because link building often costs money. There are only a few websites that offer free backlinks, but they are usually not high-quality.
If you want good results, you need to invest in high-quality backlinks for your website. This might cost money, but it’s worth it because it helps build trust and improves your ranking on Google.
8) Track Google Search Console Data
Tracking data in Google Search Console isn’t just about checking how much traffic your website gets—that’s something you can do in Google Analytics. Google Search Console is more about identifying problems on your website.
If there’s an issue with your website, Google Search Console will notify you and tell you what needs to be fixed. For example, if your site has indexing issues or redirect errors, Search Console will highlight those problems so you can resolve them.
By using Google Search Console, you can ensure that your website is running smoothly. Fixing these issues helps improve your website’s performance.
9) Focus on Mobile Optimization
Mobile optimization is a simple but very important part of SEO. You need to make sure your website gives users a great experience on mobile devices.
If your website isn’t mobile-friendly, users might quickly leave and visit another site. This can hurt your rankings because Google prioritizes websites that provide a good experience for mobile users. So, optimizing your website for mobile is important. It’s an easy step that can make a big difference in your SEO.
10) Be Patient with the SEO
Here’s the last one, and it’s not a tip but an important piece of advice from my experience as an SEO expert. SEO takes time. If you expect to do something today and see your website on Google’s first page within a week, that’s simply not realistic.
You need to understand that ranking your website on Google’s first page requires patience. It might take weeks or even months, but the results will be worth it. Once you rank, all your hard work will pay off.
My advice to you is this: Stay patient and consistent. Keep putting effort into improving your website’s SEO, and never give up. Success will come if you stay committed.
SEO is different from paid ads. With paid ads, once you stop investing, you stop getting leads. But SEO is not like that. It takes time to see results, but once you start ranking, the results are long-lasting.
If you’re reading this article and making it this far, I know you’re serious about improving your SEO. If you want my help to take your SEO to the next level, feel free to contact me at my email: rudraedge@yahoo.com.
